Foundry

Brief foundry

Core workflow — dismantle client chaos, annotate every source, interrogate gaps, reorganize into one master brief.

Stage 01 · Intake
Stage 02 · Annotate
Stage 03 · Interrogate
Stage 04 · Finalize
Stage 05 · Handoff

Raw input materials

Emails, Slack, transcripts, voice, attachments on the foundry desk.

AI annotations

Per-source extraction: goals, audience, channels, deliverables, constraints.

Missing information

Gaps surfaced as client questions — never buried in prose.

Finalized brief

Structured master brief with backlinks to each originating source.

Team delivery versions

Creative director, designer, copy, video, media, client approver exports.

01

Input materials

Gather threads, transcripts, decks, competitor links.

02

AI annotations

Structured fields inferred from each document.

03

Missing info

Clarifying questions ranked by impact on creative.

04

Finalize + handoff

Lock the brief; fan out role-specific packs.

StageDeliverable
Input packClient emails · meeting notes · brand PDFs · voice memos
OutputComplete brief · missing-question list · quality score · role versions

Submit a project input pack

3–5 real input packs — receive a complete brief, missing questions, quality score, team handoff versions, and a client follow-up pack.

Join 2026 pilot