Client emails
Goals, deadlines, stakeholders, implicit tone cues.
Sources
Input sources
Each material type maps to goals, constraints, deliverables, audience, tone, and deadlines.
Slack threads
Scope changes, approvals-in-progress, channel preferences.
Meeting transcripts
Decisions, open questions, approvers, deliverables.
Voice memos
Intent, jargon, pacing — reorganized without losing voice.
Google Docs and PDFs
Briefs-in-progress, SOW excerpts, competitor tear-downs.
Brief archives and manuals
Mandatories, lexicon guardrails, ICP hypotheses.
Product and competitor links
Claims, positioning, CTA patterns to verify before copy.
Landing pages
Lift hero claims, funnel steps, experiment history.
Client feedback
Revision rationales, approvals, creative red lines.
Submit 3–5 input packs
48-hour brief diagnosis — complete brief, missing questions, quality score, team handoff versions, and client follow-up pack.