What measurable outcome validates this sprint of work?
Interrogation
Missing questions
Mandatory confirmations, deferrable polish, and blockers surfaced before creative burns budget.
Must answer · Confirm later · Blocks creative
Who owns final creative sign-off internally and on the client side?
Exact blended media split once finance locks Q2 envelopes?
Audience framing is too wide for a single message architecture.
What is the budget ceiling for production and paid media?
Does legal need a full review pass before any client send?
Brand guardrails missing — logo, color, and photography rules unknown.
| Gap type | System response |
|---|---|
| Unclear goal | Generate a goal-clarification question pack |
| Vague audience | Request segmentation before copy architecture |
| Incomplete deliverables | Expand specs by channel and format |
| Missing budget | Flag spend guardrails for media planning |
| Unidentified approvers | Surface sign-off chain before production |
| Unstated brand rules | Pull from brand memory or ask client |
Submit a project input pack
3–5 real input packs — receive a complete brief, missing questions, quality score, team handoff versions, and a client follow-up pack.