Strategy spine
Problem, tension, proposition, KPI tree, escalation paths.
Handoff
Team handoff
Creative leadership, maker crafts, paid media, and client decision-makers each get prose tuned to how they consume work.
Visual system
Mood benchmarks, grids, forbidden treatments, sizing matrix.
Information design
Headline hierarchy, proof scaffolding, lexical dos and don'ts.
Picture and sound
Durations, shot grammar, VO guardrails, deliverable ladders.
Channel plan
Placements, pacing, attribution notes, QA checklist.
Decision digest
What changed, what's still open, how to unblock production.
Submit a project input pack
3–5 real input packs — receive a complete brief, missing questions, quality score, team handoff versions, and a client follow-up pack.